FOUNDATIONAL, TRAUMA INFORMED MASSAGE THERAPY SCHOOL IN KAUAI, HAWAII

Kauaʻi, Hawaiʻi – Brand Strategy, Website, Copywriting, Creative Direction & Business Consulting

When PCAB approached us, they were ready to evolve — not just visually, but holistically. We led a full rebrand grounded in their mission to offer trauma-informed, nervous-system-aware bodywork education rooted in both science and presence. Through collaborative brand strategy sessions with Director Aliki, we clarified their unique positioning and restructured their offerings to reflect the depth of their integrative curriculum.

From there, we wrote and designed a new website in Squarespace that would carry their voice with clarity and care — one that feels as grounded, heart-led, and sophisticated as the program itself. We oversaw all copywriting, email flows, admissions support, SEO strategy, and social storytelling to align their marketing ecosystem and increase conversion.

As part of our creative direction, we also produced a photo and video shoot with custom scripting to bring the story of PCAB’s healing environment to life. We supported backend systems and business operations — from application flows to financial planning — to ensure the team was set up for growth.

This project is a true example of our studio's full-spectrum support — weaving strategy, storytelling, design, and soul into a digital presence that embodies the care behind the work.